AN entrepreneur who has battled both dyslexia and dyspraxia wants to inspire sick children to reach their potential.
Oliver Bruce, a University of Gloucestershire student, has decided to donate 10 per cent of the profits from his two companies to the Pied Piper Appeal.
The 20-year-old, who set up his first company while studying at college, hopes the charity venture will raise thousands of pounds in the next year.
The Pied Piper Appeal aims to improve the lives of sick children in the county and has helped fund a revamp of the Children's Centre at Gloucestershire Royal Hospital.
Oliver from Tivoli, who grew up in the Cotswolds, set up his Straight Line video production company while at Stroud College.
He then launched PinPointGlos, an online marketing and advertising company, four months ago.
The video production student said: "I was diagnosed with both dyslexia and dyspraxia when I was just 10 or 11 after I wasn't doing too well at school.
"Finding the right school for me was crucial and I always needed help with my writing and reading.
"But I managed to organise myself and plod along through school. I did better in the practical examinations than at things like maths, but they never expected me to get to university.
"For me having dyslexia and dyspraxia has not impacted my life dramatically.
"I've always just got on with things and ignored it. It's helped me with running a business, because you have to think about things in a different way.
"There are a lot of business owners that have dyslexia and I think it is important for people to know what you can achieve with a disability."
As well as helping out the charity, Oliver sees the business sense in giving out cash as he believes it will help his company's public image and can create work in the future.
He added: "I know only too well how it feels for children who may be ill or going through problems in their personal life.
"Just because you are ill or disabled doesn't mean you can't achieve great things.
"Stephen Hawkins is disabled; Richard Branson is dyslexic and Steve Jobbs suffered from cancer."
The charity was started in 1992 and has raised more than £2 million in that time thanks to thousands of supporters.
It has helped to buy equipment and refurbish hospitals in Gloucestershire as well as helping individual children to have easier lives at home.
The charity is always in need of sponsors, fundraisers and volunteers.
For more information about the cause, visit www.piedpip erappeal.co.uk.