For three days there were no topless models on The Sun's Page 3, fuelling speculation that the feature was on its way out.
But campaigners were dealt a blow on Thursday when the newspaper published a winking Nicole, 22, from Bournemouth, reigniting the debate on whether Page 3 objectifies women.
Topless models were first introduced by The Sun in 1970. In recent years, the paper has faced growing criticism from campaigners who say the feature is sexist, harmful to children and out of date in the modern world.
Women have been served up as sex objects in the media for years – and so have men.
I don't hear anyone proposing to ban the popular Torso of the Week feature in Heat magazine.
Is it okay to call that a bit of harmless fun?
How about the famous Diet Coke advert where women in the office drool over a handsome window cleaner?
Women can be sexually alluring just as men can be sexually alluring, so where should it stop? Should we ban all photos of women and men lest someone somewhere finds them titillating?
Take the Victoria's Secret annual fashion show for example. On paper it should be another slap in the face for feminism.
The lingerie brand takes the most beautiful supermodels in the world and parades them on stage in their underwear, celebrating their figures to promote an idealistic view of the female body. But the clear objectification of women seems to pass unnoticed by the public and media.
No-one seems to mind the punishing diet regimes, the stripper costumes or the nudity.
The most sinister thing though, is the way these women with their 'perfect' bodies are held up as role models. After the fashion show, social media was filled with girls saying they were going to fast for a week and spend hours at the gym.
It isn't the bare breasts on Page 3 that I have a problem with. It is the fact that often the biggest photograph of a woman in The Sun is a half-naked model.
When the paper focuses on businesswomen, sportswomen, female politicians and women's achievements rather than just their looks, then it will be time to start celebrating.
