Movie star Sylvester Stallone has unveiled his latest 'roll'.
The Expendables, Rocky and Rambo leading man is to front adverts for bread makers Warburton's.
It's been reported that the hard-man actor has done a some filming in the UK this week for the commercials, which could parody the iconic Rocky boxing series.
A source told The Sun: "The bosses at Warburtons have signed a real top-drawer name in Stallone. Sly doesn't come cheap and he isn't an obvious choice to promote bread — but he is bound to get people talking.
"They're sure the investment will be worth it."