Shopping centres in Gloucester are preparing for one of the busiest weekends of the year.
After record sales on Black Friday and Manic Monday, shoppers across the country are set to shell out £1.2billion on the last Saturday before Christmas.
"Panic Saturday" as it has started to be known, is estimated to see £2.1million spent every minute as people get their last-minute gifts from the high street.
Jason Robinson, centre manager at The Eastgate Shopping Centre, said: "So far our Christmas footfall is higher than last year and while there is still just under a week to go, it's definitely shaping up to be a much busier shopping period compared to this time last year.
"This is great for the local economy, particularly small independents who offer niche products. Gloucester is a central hub for the county in terms of shopping and it's great to see shoppers coming into the city centre."
It is thought earlier sales and unpredictable deliveries from online orders are helping drive 60.9million shoppers to high streets across the county between today and Christmas Eve – up 14 per cent on last year.
In that time they will spend £4.74billion.
King's Walk Shopping Centre has seen a recent surge in shoppers bagging a late Christmas bargain.
Centre manager Peter White, said: "Worries over whether internet purchased items will be delivered in time for the big day have encouraged shoppers to visit the high street stores.
"Disney's Frozen toys have been flying off the shelves in The Entertainer and new releases at HMV are in big demand.
"Many people also get paid this early before Christmas so we do expect this weekend to be particularly busy."
Black Friday sales saw thousands of shoppers bagging big discounts from retailers, resulting in fights and arrests across the country and the discounts continue this weekend, with many stores at Gloucester Quays already into their winter clearances.
Centre manager Richard Rawlings said: "As Christmas is just around the corner, we're seeing shoppers take advantage of the great discounts available here at Gloucester Quays.
"We are expecting a flurry of last-minute shoppers this weekend, something that the staff and the retailers are ready to embrace."