FURNITURE store Walmsley's is on the verge of collapsing just four months after it relocated its Gloucester store.
The national chain, which has 24 stores, ran into trouble on November 19, falling into the hands of administrators PCR, which is now hunting for a potential buyer.
If one isn't found, the furniture store in Westgate Street will close.
It only opened at its new premises in July after moving from Station Road in the hope of picking up more trade.
But even a blessing from the outgoing Archbishop of Canterbury, Dr Rowan Williams, on the day that it opened, wasn't enough to turn around the fate of the store.
Mark Phillips, an administrator at PCR, said: "Unfortunately Walmsley, like so many other retail businesses, suffered from the economic recession that has blighted the British high street.
"We are currently investigating to what extent we will be able to fulfil orders however this is dependent on our ability to acquire stock from third party suppliers.
"I would, however, stress that will take some time for us to assess the situation."
It spells the end of a firm that first opened in 1933.
The company's 110 members of staff will lose their jobs if a buyer isn't found quickly.
The Westgate Street premises have been ill-fated in recent years. Its former occupiers Blacks left and the site lay dormant for a year before Walmsley's moved in.
Gloucester City Council leader councillor Paul James, who cut a ribbon at the opening, said: "It is always disappointing to hear of a store closing.
"I hope that the premises can be filled soon."
Customers with queries about orders should call 01922 704113.