They've given Gloucestershire the big ugly burger and the big ugly steak, but now it's time for the big ugly breakfast.
The Farmer's Boy in Longhope will from Monday offer food fans an appetising breakfast of six bacon rashes, four black pudding slices, six hash browns, three tomatoes, six sausages, three scrambled eggs, four slices of fried bread, six slices of toast and a third of a tin of beans.
Anyone who can finish this beast of a breakfast within 25 minutes will be given a place on The Famer's Boy's wall of fame and on their Facebook page, and a commemorative t-shirt.
It is the latest in a range of food challenges offered by the pub, who are also looking to give a pie and a curry the 'big ugly' treatment in the coming months.
The breakfast will cost £25 and will be available for the next month at the pub after it is trialled on Monday.
Around 300 people completed the burger challenge, and up to 200 managed the 48 ounce 'Big Ugly Steak.'
Hannah Cornwall, from the Farmer's Boy, said after pub owner Phil Kiernan was inspired to offer the super-sized challenges after watching TV show Man Vs Food.
She said: "People really like a challenge and they like the idea of seeing a huge amount of food and thinking 'yes, that's easy.'
"But they come and only five to ten per cent of them can actually finish it."
The Farmer's Boy are also asking people to give their ideas for 'big ugly' challenges on their Facebook page.