ONE Direction fans from across the county and beyond are descending on Gloucester Guildhall today for special screenings of the band's new film.
Three of the four Guildhall screenings of the 'Where We Are' film, being shown in cinemas worldwide on this weekend only, at have already been sold out.
The Gloucester venue is also holding an exhibition of One Direction fan art from around the world alongside its screenings at 10:45am, 2pm, 5:45pm and 8.30pm today.
Programming and Marketing Officer for the Guildhall Chloe Homer said: "We're really excited because it's not often that we get to take part in something this new. It gives One Direction fans ibn Gloucester something to remember and will bring the band to the city."
Sarah Davies, from Gloucester, has taken her nieces along for the morning screening.
She said: "The girls were really excited to come here. The art looks really good and it's nice for them to have a chance to see One Direction.
"Travelling to concerts with younger ones is too far and too expensive, so it's nice that the band are being brought to Gloucester in this way."
Katie Brookes, 20 and her sister Jennifer, 16, have travelled from Birmingham and Worcester just for the screening.
Katie said: "It's great that different types of artwork are on show from around the world. I don't really keep up with X Factor but One Direction sound good on the radio."
Jennifer said: "The band are massive because of the media focus. It started off in the UK but then many other countries became interested. It's really cool that fans around the world are able to showcase their art."
