Gloucester Rugby have unveiled their new-look kit for the forthcoming Premiership challenge.
Fly-half Freddie Burns and winger Jonny May modelled the home and away strip at Kingsholm yesterday.
The traditional Cherry and White home shirt still has the traditional hoops and displays the logo of the club's new main Sponsor, Adey Professional Heating Solutions.
But, in this social media age, the shirt also features the club's official twitter handle: @gloucesterrugby
Also displayed on both new shirts – which are designed to be worn with jeans – are the logos of a number of new partners who have joined forces with Gloucester Rugby for the forthcoming season.
In addition to the ADEY Magnaclean logo on front and sleeve, Olbas and StubHubboth feature on the reverse of the shirts while the likes of allpay, Hartpury College and Mitsubishi Motors continue their support of the club.
Gloucester Rugby CEO Stephen Vaughan said: "The club possesses a young, exciting and dynamic squad, and we feel that this fresh new kit design will complement them and the style of rugby they play.
"We love the fact that so many Gloucester Rugby supporters proudly wear the team colours, home and away, and hope that the new designs go down well with them.
"Nigel Davies and the squad have already given their thumbs up to the new designs and are looking forward to wearing them for the JP Morgan 7s at Kingsholm on August 1."
Adult sizes will retail at £50 and children's sizes at £35.
Pre-orders are now being taken at the club shop, and it is hoped that both shirt designs will be on sale in the club shop in early September.
@Thisisglos looks cheap and Ill fitting
— Lee Mills (@leeemills) July 18, 2013
@YellowJoe@Thisisglos agreed. This is not a nice looking kit. Too much white
— Simon Fuller (@simon_fuller) July 18, 2013
@garethreynolds@Thisisglos looks a bit like it was rushed out agree with @jomariemiles looks a bit like a Cheltenham Town shirt
— Chris (@Lambpie1973) July 18, 2013
What do you think? Is this a winning kit? Have your say below.@Thisisglos don't like it!
— Phil Seyers (@philseyers) July 18, 2013
