THE former JJB Sports superstore in Gloucester Road has reopened as DW Sports.
And the new bosses have insisted that it will be a success, despite JJB falling foul of hard financial times.
Mel Crossland, head of sales and marketing at DW Sports, said the previous store had been a victim of cuts elsewhere in the JJB chain.
The building has been completely transformed with DW Sport investing an estimated £200,000
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