PLANS to plaster bright green signs on the sides of Montpellier's iconic Rotunda building have prompted complaints among Cheltenham's architectural guardians.
Members of Cheltenham Civic Society said they "strongly disapprove" of proposals to put large signs on the dome-topped building occupied by Lloyds Bank.
Bosses at the bank want to put up the illuminated green lettering on both Montpellier Walk and Montpellier Street sides to make their brand more visible to passers-by.
But the Civic Society has called on borough council planners to block the move.
John Henry, chairman of the group's planning forum, said: "This is one of the most important and iconic buildings in Cheltenham.
"Any changes to it must be handled with great sensitivity.
"For this reason we strongly disapprove of the new signage – especially that on the main Montpellier Walk frontage.
"People already know this is a bank so we don't see the need to go over the top like this, especially given the building's historic significance."
The Grade I listed building dates back to 1817 and was the original pump room from which Cheltenham's famed spa waters were dispensed.
It was designed by town architect John Papworth with a dome modelled on the Pantheon in Rome.
It has been used for banking since 1882 and Lloyds are thought to have occupied the building since the early part of the 20th century.
A spokesman for Lloyds TSB said the bank was happy to discuss any concerns.
"We will work with the community to ensure any changes to the front of our branch are in-keeping with the look and feel of the area," he said.
A decision on the plans is due to be made by council planners by April 18.
You can view the application at www.cheltenham.gov.uk (ref: 13/00272/ADV).