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Rugby mad pupils from Gloucester are backing Citizen's Scrumpty competition

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These are the latest rugby-mad children to throw their weight behind a competition which is celebrating one of the biggest events Gloucester has ever seen.

Pupils at Longlevens Junior School are grabbing at the chance to get their design on our Scrumpty – one of dozens of fibreglass sculptures which will form a trail around the city during the build up to the Rugby World Cup.

We are asking children to help come up with the design for our Scrumpty which will take pride of place in the city this summer.

We want a design which brings the city to life. It can be any colour and contain any pattern but it must represent either Gloucester or the Citizen itself.

Each school will be asked to come up with a design and submit it to the Citizen. The first 25 to enter will then be given a mini Scrumpty to decorate with their chosen look. All the little sculptures will be put on display in Gloucester for a public vote.

The winning design will be chosen by the editor out of the top three Scrumpties with the most votes.

Marketing Gloucester has come up with the character alongside the city council in a bid to promote Gloucester as a host city for the tournament.

Marketing Gloucester chief executive Jason Smith said: "We are excited to be able to offer primary schools a chance to take part in designing a Scrumpty for the sculpture trail.

"This is going to be a great community project and a super way of getting as many young people involved as possible from all over the city."

Businesses in Gloucester have the opportunity to produce unofficial Rugby World Cup 2015 merchandise and take advantage of the huge number of visitors set to arrive in the city this year.

Marketing Gloucester wants dozens of firms to get into the spirit of the event and come up with ideas to support the city's very own mascot – the five-foot statue which is based on Humpty Dumpty.

A trail of the sculptures will installed in the city for 10 days this summer and is expecting to bring in 40,000 visitors.

The tourism body wants companies to use their imagination in a bid to emulate the success of Bristol's Gromit Trail, which continues to sell well more than a year after the event.

Jason Smith, chief executive of Marketing Gloucester, said: "This is a real opportunity for businesses to generate new sales and grow existing sales by using the Scrumpty brand.

"We are confident there is going to be a huge demand for Scrumpty-branded products and are keen to work firstly with companies on the Scrumpty Trail to maximise the economic benefits for Gloucester and the region."

As well as providing 2D images to merchandisers, Marketing Gloucester will make available 3D printable versions of Scrumpty in the relevant STL format.

Rugby mad pupils from Gloucester are backing Citizen's Scrumpty competition


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