Couples in the south west are most likely to try role play in bed, according to a survey conducted by Durex.
Fifty Shades of Grey is guaranteed to pack cinemas when it launches in the UK next weekend.
But a survey by Durex has found that few of us will put what we see into practice, with adults twice as likely go to bed with a good book than indulge in adventurous sex.
The survey of couples up and down the country reveals it has been over a year since a third of us tried anything new in the bedroom. And only 40 per cent have ever acted out a fantasy with a partner.
It found the place to be for role playing is the south west, with 60 per cent of those surveyed admitting to giving it a go.
While modern technology plays a huge part in flirting through sexts and picture messages, it also has a negative impact on our sex lives.
Nine per cent of adults in the south west admit to playing computer games in bed every other day.
Where in the country is Fifty Shades of Grey having an influence?
London
Most likely to try new things in bedroom at 68 per cent. However less than one per cent said they have cuddled up to their partner in bed in the last month.
North East
Most likely to watch sex films at 50 per cent. But two per cent told the survey that they won't be making the extra effort in bed on Valentine's Day.
North West
Most likely to read erotic fiction at 67 per cent. But almost one in four said they haven't tried anything new in bed for more than three years.
Northern Ireland
Most likely to love being tied up along with Wales at almost 53 per cent. But they sit at the bottom of the UK table at five per cent when it comes to getting in the mood by shopping for sex toys.
Scotland
Most likely to think real sex beats fiction at 73 per cent. Yet almost one in four confess it's more than three years since they tried anything new between the sheets.
South East
Most likely to want imaginative lovers at 47 per cent. But just 35 per cent said they are confident enough in the bedroom to share their own fantasies with a lover.
South West
Most likely to try role playing in bed at 60 per cent. But nine per cent admit to playing computer games in bed every other day.
Wales
Most likely to have used a sex toy at 73 per cent. But least likely to have tried something new in the bedroom in the last week at only two per cent.
West Midlands
Most likely to get romantic in bed and try something new on Valentine's Day (25 per cent). But 20 per cent say they don't like playing games in the sack.
Yorkshire
Most likely to have a sexual fantasy at 72 per cent. But only two in every hundred questioned have tried experimenting in the bedroom in the last month.
