Insurance company Nationwide had the most talked about advertisement that played during the Super Bowl XLIX – but for all the wrong reasons.
The 'commercial' featured a photogenic little boy telling viewers all the things he will not do in life, including getting married and travelling the world, because he died in a household accident as a child.
The ad which Nationwide said cost $4.5million to make, has the strapline: "The number one cause of childhood deaths is preventable accidents."
Advertisement space during the American Football event is hot property, with a 30 second spot costing millions for those that want it.
But many were surprised by what is a usually positive break to be confronted with the morbid advertisement.
I can't believe Nationwide killed a kid.
— Joe Kaiser (@TheJoeKaiser) February 2, 2015
Esurance got Walter White, Nationwide killed a kid. Definitely getting my insurance from Esurance
— Rob Kosciuk (@RobKosciuk) February 2, 2015
Up until that play call, the worst thing about the Super Bowl was all those dead kids. #Nationwide
— Not Jerry Tipton (@NotJerryTipton) February 2, 2015
